With the launch of its new-look website Swish Building Products has made browsing easier and more rewarding for its visitors. Using the latest in responsive design technology www.swishbp.co.uk is now fully optimised for mobile, tablet and desktop use.

Coupled with faster loading speeds, navigation is simple with the site organised into three distinct areas; products, design and installation. This ensures that each visitor receives targeted and relevant information with every click.

The company's digital literature library has also been updated with visitors benefiting from free and easy to download product brochures, technical guides and installation manuals, as well as valuable business information, ideal for contract and tender applications.

Targeting the commercial sector and domestic market on behalf of its Approved Installers, the Swish website balances this approach using dedicated buttons and log-in areas. The quotation facility is a good example of this, with both commercial and domestic customers just a short fill-out form and click away from submitting a quote request.

The low maintenance building products manufacturer has also been careful not to lose those elements of the original site which proved a hit with customers and visitors alike. Installers can still use the site to register guarantees while domestic customers can find Approved Installers, and architects can gain instant access to CPD presentations. The site is also kept up to date with the latest company news, projects and developments.